We will discuss some solutions that are helpful in compensating for the Bot’s limitations, i.e. to drive more potential search traffic and of course greater revenue. It is essential to make the user feel that the Bots can easily access the URLs of the website and can access the content present over there.
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Basically, there are 3 factors that you should be worrying about because they play a crucial role, i.e.
- Crawl-ability- when Google must crawl your website with a defined structure.
- Renderability- When Google do not have to struggle while rendering your website.
- Crawls Budget- This is all about how much time does the Google actually takes for crawling and rendering your website.
1). Crawlable with pushState()
It is important to make your page identifiable by the search engine and make it understandable for all the users to give them a user-friendly experience. User- experience is one thing that can keep the search engines to index different page’s products, that the consumers wish to buy.
The key fact is that, if your page that you are linked to is not an identifiable page to a search engine, nothing will work, and it will definitely not crawl the link. ‘AJAX’ is used by a number of E-commerce giants for loading any particular product for each of their filter combination.
Let’s take an example to understand this point in a better way, suppose one person is using Google as a search engine to find out a good red coffee mug and is not able to find your page for the same. This gap occurs because the coffee mug is not at all crawlable as a specified content page. However, he can find a similar website who is offering the desired product because they have crawl able coffee mug page.
The Question is, how you can do this?
Best and easiest option is to see if the page is generated with AJAX is looking for the use of a hashtag. According to Google, it will never crawl and even index the URLs when they have hashtags. But you can use pushState() to do the same.
2). Anchors and HREFs
If you want to check and get assured, just right click on the link you want to test and select the option ‘inspect’. As a result, if you can see an anchor tag, that too with an HREF and a valid URL for the link, then it is not what it should be. It is not a crawlable link for sure.
If you are not able to inspect, you can do this by enabling the developer tools or you can try this with Firebug.
3). Retendering Content
You need to ensure that the search engines can index your content.
Retendering is important whenever a website has a framework like React or Angular. It is because Google works with the Angular’s development and it also it can efficiently index the angular sites.
There is no use of delivering the quality content in a faster pace when e-commerce site used the client-side rendering techniques for limiting the trip’s number both ways, ie. back and forth in order to load entire content of the page.
Any kind of delay can affect the revenue generation in a great way. Hence, you need to ensure the retendering content in an effective manner.
Using Puppeteer, Rendition, etc. can be a good source to do the same, as they are open source solutions.