JavaScript SEO is a trending topic these days because many websites are now using the latest JavaScript frameworks like React, Angular, Polymer, and Vue.js. SEO, as well as developer both, are in the same phase as they are still evolving and at the initial stage to make a successful latest and modern JavaScript framework.
Understanding the JavaScript efficiently and to know the overall impact on the search response is what the SEO professional’s task is. If search engines are not able to crawl any site or even can’t interpret and recognize the available content, none of those will get indexed. As a result, the website will not get a good ranking.
This article is intended to give you the best 3 ways of making a crawlable JavaScript.
You must be aware that in spite of having a good popularity, many JavaScript websites are failing in good visibility. This is all because of the crawl-ability issue. So, let’s dig into the topics that we are going to focus today.
- Why JavaScript seems challenging for SEO?
- The 3 best ways to make a Crawlable JavaScript
We will discuss some solutions that are helpful in compensating for the Bot’s limitations, i.e. to drive more potential search traffic and of course greater revenue. It is essential to make the user feel that the Bots can easily access the URLs of the website and can access the content present over there.
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Why JavaScript Seems Challenging for SEO?
Basically, there are 3 factors that you should be worrying about because they play a crucial role, i.e.
- Crawl-ability- when Google must crawl your website with a defined structure.
- Renderability- When Google do not have to struggle while rendering your website.
- Crawls Budget- This is all about how much time does the Google actually takes for crawling and rendering your website.
One factor that an SEO relating to JavaScript should think of is that; The search engine is able to see the content and s understand of the website experience. If you keep a sharp eye on these factors, the JavaScript will never seem challenging for SEO.
The 3 Best Ways to Make a Crawlable JavaScript
If you are up to Crawl able JavaScript, this blog will be the best source that you are doing your job perfectly. Take a look at these 3 paths that will help you to Crawl able JavaScript.
1). Crawlable with pushState()
It is important to make your page identifiable by the search engine and make it understandable for all the users to give them a user-friendly experience. User- experience is one thing that can keep the search engines to index different page’s products, that the consumers wish to buy.
The key fact is that, if your page that you are linked to is not an identifiable page to a search engine, nothing will work, and it will definitely not crawl the link. ‘AJAX’ is used by a number of E-commerce giants for loading any particular product for each of their filter combination.
Let’s take an example to understand this point in a better way, suppose one person is using Google as a search engine to find out a good red coffee mug and is not able to find your page for the same. This gap occurs because the coffee mug is not at all crawlable as a specified content page. However, he can find a similar website who is offering the desired product because they have crawl able coffee mug page.
The Question is, how you can do this?
Best and easiest option is to see if the page is generated with AJAX is looking for the use of a hashtag. According to Google, it will never crawl and even index the URLs when they have hashtags. But you can use pushState() to do the same.
2). Anchors and HREFs
When you do the coding in JavaScript without even pairing any specific URL in the HREFs, that too with the identifiable anchor text that is responsible for identifying where exactly the link is directing too, then the link you have created is not even a valid link to the search engine. It might look exactly like a valid link but cannot be used and will not be crawled by the search engines.
If you want to check and get assured, just right-click on the link you want to test and select the option ‘inspect’. As a result, if you can see an anchor tag, that too with an HREF and a valid URL for the link, then it is not what it should be. It is not a crawlable link for sure.
If you are not able to inspect, you can do this by enabling the developer tools or you can try this with Firebug.
3). Retendering Content
You need to ensure that the search engines can index your content.
Retendering is important whenever a website has a framework like React or Angular. It is because Google works with Angular’s development and it also it can efficiently index the angular sites.
There is no use of delivering the quality content in a faster pace when e-commerce site used the client-side rendering techniques for limiting the trip’s number both ways, ie. back and forth in order to load entire content of the page.
Any kind of delay can affect the revenue generation in a great way. Hence, you need to ensure the retendering content in an effective manner.
Using Puppeteer, Rendition, etc. can be a good source to do the same, as they are open source solutions.
Conclusion
Crawlable JavaScript is important and this can be effectively done through the 3 pathways that we have discussed above. Make your site searchable, responsive, boost its ranking and increase the company’s revenue by rigorously following the above 3 paths.