The ever-changing business marketing landscape can make it quite difficult to keep up. Year after year priorities change. Some tactics that did the tick before are now obsolete. For example, video content is 50 times more likely to drive organic search results than plain text. This is something that was not the case a few years ago. It is just one more indicator of how fast everything is changing. And having that in mind, you need to pay attention to these things when you create your marketing strategy.
So in order to stay on top of the current trends, it is important to introduce certain innovations that will help your business and brand stay visible to the potential customer base.
Make mobile your priority
Take into consideration the fact that mobile will account for 72% of digital ad spend by 2019. It is a clear indicator that you need to make it an integral part of your marketing strategy. Failing to meet the user expectations when it comes to this device can prove to be fatal for your company’s marketing efforts. So everything from your website loading time to available content needs to be mobile friendly.
That way users can access it at any time, and decide if and when they want to make a purchase. If you are still not convinced, here is one more important stat. According to Google, over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. In addition, a lot of e-commerce platforms, like Shopify are well adjusted to the needs of mobile users, making them ideal for new businesses. So there is no excuse to overlook such an important aspect when it comes to your marketing strategy.
Quality content is still crucial
The prediction for 2019 is that companies will still focus more on producing quality content rather than on creating advertisements. This is especially important for e-commerce businesses. The quality of your content and the storytelling will determine how well-noticed your company will be in online searches. And not to mention that recent research suggests that 30% of internet users will have utilized ad blockers by the end of 2018. So make sure that you include quality content creation in your marketing efforts. Without strong content marketing, your conversion rate will plummet.
If you are unsure how to achieve the level of informativeness in your articles, outsource this type of work to more experienced ones such as the Shopify Agency. That way you can be sure that your e-commerce business will put out engaging content that will keep customers interests and coming back for more. Whether we are talking about video content or articles, everything you put out will have an impact on your online visibility. And it needs to be an integral part of your marketing strategy.
Turn your attention to video marketing
The numbers don’t lie, and currently, they say that in 2019, 80% of the online content will take up the form of visual representation. So you need to get on board fast. Videos have a higher entertainment value for users in comparison to other forms of marketing. This makes them far more valuable, especially in the fast-paced world that leaves little room for long forms.
Creating short videos enables marketers to communicate their message far more concisely and efficiently. And this form is definitely far more appealing for mobile users. And they are, as we have already mentioned are currently the most important target group. In addition, a lot of companies are realizing that creating video content does not have to be an expensive endeavor. Simply using your phone and sharing a relevant milestone with your customer base on one of the social media channels can be enough to spark additional interest.
The voice search evolution
Yes, mobile is still on top. But not for long, as people who use digital voice assistants, like Amazon Echo or Google Home, tend to use their smartphones less often. And there is the fact that the number of voice queries increased 3,400% between 2008 and 2017. This is a clear indicator of the direction the customer interest is headed.
Marketers are preparing to roll out campaigns that are suited for this type of search in 2019. Still, a lot of them are not on board yet. So, they might miss out on the opportunity to be among the first to tap into this new trend and grab the potential customer base. The fact of the matter is that the majority of users are unaware of the potential that voice search can unlock, and as 2019 unfolds so will their knowledge.
This is why it is essential for marketers to be prepared and hit the ground running. Especially when it comes to customizing their marketing efforts for a voice search.
Staying on top of the current trends in the marketing worlds is the only way you can ensure success when it comes to your marketing strategy. The key is knowing what is the next big thing to hit the industry. You cannot afford to come to the party late.
Adapting your marketing efforts to new technologies and user interests. That is the only way you can make sure that your company’s brand message is being delivered and received properly. Your current and potential customers will expect you to seamlessly adapt to the devices and search options they are using currently. Sticking to the old ways is a sure recipe for disaster as your marketing efforts won’t reach their target base. And your company will not have an evident ROI from the launched campaigns.