Did you know that almost 100,000 businesses didn’t make it through the pandemic? But with things picking up and consumers looking for places to splash their cash, how do you make sure they choose you? A great marketing strategy is key to getting your business presence out there, and appealing to your audience.
And when it comes to our digital-centric world, having a successful business means that your digital marketing needs to be on point. But how do you make sure your online marketing gets results? Here are five marketing mistakes to avoid for success.
1. Not Knowing Your Audience
If you don’t know who your target customer is, then you won’t know how to appeal to them. When running a business, you’ll likely have a key consumer group that makes up the majority of your customers.
To be able to effectively tailor your marketing, first understand who you are selling to. Answer the following questions:
- How old are they?
- What’s their lifestyle like?
- How much do they earn?
- What’s their favorite color?
Okay, so you may not know their color preference, but you’ll need to have an intricate knowledge of your target customer. That way, you can know exactly what kind of marketing will grab their attention.
2. Not Having a Blog
If your business doesn’t have a blog, then you’re missing out on valuable content marketing opportunities. While an optimized business website may appeal to customers, you need to get yourself noticed by Google. SEO, or search engine optimization, combines a variety of elements to make your site rank higher on Google’s search engine results.
If you have a blog, you’ll be able to creatively instruct and inform potential consumers why they should choose you over your competitors. And blogs are also a great way to boost customer retention. Blogs show your loyal customers that you want to provide them with value beyond their purchase.
3. Not Having a Goal
It’s not enough to just start a blog or social media profile and write about a topic you love. You need to have in mind a specific goal, or intended result, for the person reading your content. For example, do you want them to read another article, buy a product, or get in touch about a service?
When you know your intended result, you’ll be able to tailor your post accordingly and guide them to that goal.
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4. Not Reviewing How Your Marketing Campaign is Going
A huge mistake that many make in their business marketing campaign is not reviewing the results along the way. Sure, you can come up with and implement a strategy, but if it’s not effective, then you’ll be wasting precious cash. Instead, at regular intervals, review your marketing efforts and their results.
It could be that you have a blog or social media account, but aren’t quite getting the results you were hoping for. A competitive gap analysis will help you identify what’s missing from your content, and help you generate ideas to fill those gaps.
5. Keeping It All In-House
Every individual has their own skillset, but it could be that you or your employees aren’t natural marketers. And that’s okay – you shouldn’t expect an artisan baker to also be a whiz at writing specialist marketing content.
Rather than keeping everything in-house, consider investing in a team of marketing specialists. Their wealth of knowledge and expertise will get you the marketing results you’re looking for.
Common Marketing Mistakes to Avoid
When it comes to successful online marketing, there are marketing mistakes you need to avoid. Be sure to know your audience, have a blog, and have a goal. When you generate content, be sure to periodically review its success. And by hiring a team of experts, you’ll be sure to put out a marketing strategy that will get you results every time.