When people first dip their toes into the world of digital marketing, they often are under the impression that search engine optimization (SEO) and social media exist in isolation from one another. As it turns out, however, they actually both play a key role in creating value for your followers and visitors. To understand just how valuable social media marketing is from an SEO standpoint, check out the following five benefits that it brings to the table.
#1. Social Media Makes It Easy To Promote Your Content
When you use your social media accounts to promote the content on your website, it can indirectly impact your site’s standing in the search engines. You most likely spend a lot of time developing excellent content, whether that content comes in the form of articles, videos, or podcasts. Unfortunately, trying to get people to view that content is almost as difficult as creating it in the first place. That is where social media can help. It provides a platform that you can use to promote your content so that you can get it in front of more viewers.
Even though incoming links from your social media accounts won’t positively impact your SEO ranking like other types of links, they still can help your site perform better in the search engines. For one thing, they generally decrease the bounce rate for your site while at the same time encouraging people to spend more time engaging with your content. Search engines judge the quality of content based on user engagement. By sending targeted users to your site through your social media channels, you can take advantage of this to improve your ranking. Ultimately, you should work to promote your top content on social media so that you can enjoy a bump in website traffic and visitor engagement.
#2. People Are More Engaged On Social Media
The importance of user engagement can’t be overstated. Through the use of social media, you can increase engagement on your website which can translate into a higher ranking. Even though the simple act of sharing links through social media won’t help your site directly, getting more people to engage with your content will.
If you want to get the most out of social media, you should use it to share your best content with your followers. Not only can this boost your reputation but it can also help you build new connections and discover new leads. If people actively engage with the content that you share, it can also help your website rank for those topics. The search engine experts at Moz have stated that today’s search algorithms take into account user engagement.
When people are more engaged, it shows that the content that is being delivered meets their expectations. When people are less engaged, however, it is a sign that the content isn’t a good fit for the needs of the users, meaning that it will be replaced by better content instead. By working to improve engagement, you can come out ahead in the search results.
#3. You May Be Able To Generate High-Quality Backlinks By Sharing Your Content On Social Media
Even though the links that you post to your social media accounts don’t count as backlinks
from an SEO standpoint, sharing high-quality content on social media can still help you obtain backlinks from trusted websites. The people who are most influential in your industry most likely spend a lot of time on social media. If you share something that catches their attention, they often will link to it from a website or blog that they own. Obtaining these types of links from influential sites in any other way would be practically impossible.
By helping website owners discover your best content, social media can be a valuable link-building tool. You can reach a large audience of people through social media who may not have found your content in any other way. If you want them to link to it, however, you need to make sure that the quality of the content is good enough that they will want to share it with others.
#4. Better Brand Awareness Can Result In Better Rankings
Social media can help increase awareness for your brand, which can positively impact your website from an SEO standpoint. Even though branding and SEO seem like they are unrelated, they actually are more closely linked than you might think. By building a strong reputation for your business through social media, your brand will become much better known online. In turn, people will begin searching for your company’s name in the search engines. These types of branded searches can help establish your business as an industry leader, making it more likely to rank at the top of the search results.
#5. Google And Twitter Are More Closely Linked Than Ever
There is a partnership between Twitter and Google. Even though the impact of this relationship on search marketing and social media marketing is unclear at this point, it is already affecting the search results. When someone conducts a branded search, they are presented with relevant tweets at the top of the search results. Even though this won’t help your company from an SEO standpoint, it can help you build authority while at the same time increasing brand awareness. It also may encourage others to link to your business. Well-known Internet marketer Neil Patel recommends tweeting frequently to take advantage of this relationship. For now and for the foreseeable future, tweets will continue to show up at the top of the search results for relevant searches, which is something that is definitely worth taking advantage of.
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Social media and SEO are more closely linked than it might seem at first. By allowing you to boost brand awareness and increase visitor engagement, social media can help your site climb higher in the search engines. It also provides unique opportunities for link building and can be used to leverage the relationship between Twitter and Google. Together, all of these factors can help you get more traffic from the search engines, which usually translates into higher profits for your business.