With the recent pandemic, many businesses were forced by the government to shut their doors in order to reduce the spread of the virus. These businesses were considered non-essential and included many clothing stores and small businesses. For the most part, they are now permitted to conduct business, but there have been strict regulations in place to limit occupancy. These regulations, in conjunction with people’s fears about getting sick, have taken their toll on apparel sales. With this in mind, many retailers have had to become more creative about driving sales.
One move that can have a positive impact on a clothing store’s bottom line is to set up, and market an eCommerce website. Here are five things you need to set up, to promote your clothing store online. To make this happen, you need to buy a domain name, and a web hosting account. Start by reading this Dreampress review, and a few others, and then invest in a solid account to host your eCommerce store. Many small businesses will create WooCommerce stores on the WordPress platform. It’s easy to do SEO on WooCommerce websites, and they require relatively low resources compared to Magento stores. If you don’t want to go that route, then consider a turnkey ecommerce platform like Shopify.
Today, every retail store must have an eCommerce website to be successful. An informational website is not enough. Adjust your business to match the behavior of your customers. More people are shopping online, so that’s where your products need to be.
The best thing about social media is that you can set up free profiles. Once you have your profiles set up, you can engage your existing customers and find new ones. Make sure you get onto the major platforms including Facebook, Twitter, Instagram, and Pinterest. If you have the time to manage more platforms then consider several others, too, like YouTube, TikTok, and Snapchat.
Unlike social media, Google Adwords isn’t free. Most eCommerce advertisers will pay per click on their ads. This cost could range from a few cents to many dollars per click to your website, depending on your industry, geography, competition, and other factors. However, a well-managed Google Adwords campaign can be profitable. Not only can you drive buyers to your website to make purchasers, but you can attract new audiences to your product who otherwise may not have heard about you and your business. Once these customers are in your database, you can remarket them through email, and every new order is essentially free. Moreover, you can create local ads to drive people to your shop.
Facebook Business Manager
Facebook advertising is another valuable way to promote your clothing store. You can drive people to your store, and you can drive them to make purchasers. It’s usually a bit harder to drive sales on Facebook, compared to Google Adwords. This is because most users don’t have buying intent, as they do when they’re searching for product keywords. Instead, they’re connecting with people and content on Facebook, and you need to distract them from whatever it is that they’re doing, to convince them to make a purchase. If you’ve already got traffic on your website, then a great way to start is through retargeted advertising.
This is when you display ads to people who have already visited your website, to remind them to complete a purchase. This is a great strategy, but you can also sell products in other ways. Set up product carousels, and boost your content to build a loyal audience. They may not buy today, but they might in the future. Furthermore, you can manage both Facebook and Instagram ads if you set up a Facebook Business Manager account.
Everything mentioned so far is about promoting your store, but what about processing orders? If you’re picking and packing orders yourself, and if you only have a few orders per day, then you can usually get by with processing orders directly through your website back-end. But, when your volume goes up, or when you start working with drop-shipping companies, or when you post your products to Amazon and other places, then it’s usually a good idea to set up shipping software. ShipStation, Shipping Easy, and several other options will consolidate all of your shipments into a single user interface, where you can then assign shipments to different companies and individuals. It’ll save you time and money, which you can use to scale your business.