Getting a business started takes a lot of worthwhile hard work that will have seen you draw up your business model and plan for the initial start-up and beyond.
However, the hard work doesn’t end once you’re up and running; you need to maintain your marketing strategy to ensure continued growth. A robust marketing strategy that keeps up with the fast-changing business environment will keep your current customer base interested and engaged with your product, thus building brand loyalty.
Keep Up with Marketing Trends
Whether you’re an established business that isn’t growing how you’d like or if you have a new company that is just getting up off the ground, take a good look at your marketing strategy and identify if there are any areas of weakness that need to be improved.
If you’re using social media, make sure that the chosen platforms are the best ones for reaching your demographic. LinkedIn is excellent for professional industries but isn’t help much if you have a bakery business, whereas Instagram and TikTok are great ways to reach food lovers.
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It’s All About the Look
Making your business name stand out and be memorable for all the right reasons is essential in the world of business. A logo design that is too cluttered or misleading will damage your growth potential, so be sure to keep it clean and on-brand.
That’s not to say you can’t effectively use color and graphics; bear in mind that sometimes less is more.
An ad that is so full of pictures and clutter you can’t find the company or product name easily isn’t going to catch people’s interest. In contrast, an ad or logo with clever wordplay or attractive graphics will tie in with the name.
Networking Builds Relationships
Chances are, even if your product or service is entirely unique, there will be other businesses out there that can complement what you have on offer. Teaming up with like-minded companies can be mutually beneficial to both parties, allowing access to a broader customer base, a fresh perspective on marketing ideas, and building a brand reputation by association.
Networking is the best way to get in touch with other companies, so be sure to put the effort in to get to know other people in the same business as yourself.
A purely static marketing strategy is no longer going to keep potential customers interested, so look for ways to involve your target audience in the marketing campaign. Ideas for engaging people include social media-based competitions or sponsorship of an event that puts your product directly into consumers’ hands just by turning up.
The beauty of contests is that it is an excellent avenue for teaming up with other companies. Offering a prize bundle with goods from two or three companies will gain exposure to more people through the other contributors while appealing to a broader base of new potential customers.
And let’s be honest, who doesn’t love a freebie?