On the eve of the free internet hype, then how to protect your name in the digital world. We want to explore some basic points about this matter by relevancy step by step.
Whether your company has an online presence in a country or region or not yet, making sure that nobody uses your name without your permission. Which may affect vital to your reputation and income. To achieve this, we have a series of resources that allow us to combine your presence on the Net. Below, we summarize some highlights in this network, which we try to expand all aspects that might help you lot from startup business.
How Does A Company Can Protect Their Identity
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Basic Aspects of Protecting a Brand on The Internet
1. Trademark Registration
Industrial property is the set of rights that protect the innovative and commercial activity of a company or individual. That may represent your signs of distinctive innovations. Within the distinctive signs, brands, trade names, social denomination and domain names are also included.
Specifically, a brand is understood as any sign capable of graphic representation that distinguishes in the market the products or services of one company from those of others. For the better understanding of trademark, consult with the expert trademark attorney. What can and cannot be registered as a trademark to Register your brand and protect your company.
If the authority grants us the registration of a trademark, we obtain the right to monopolize the sign (only we can use it). In addition, we will get other advantages too. Such as being able to prevent third parties from registering another similar trademark or being able to request the withdrawal of copies and counterfeits, as well as the collection of damages and losses before such actions.
You may find your lawyer and expert in trademarks in your area. Try to analyze in a summarized way, look for the different types of strategies. So, that you can get a guide to protect your brand (which will depend on the modality and scope that is registered).
2. Reservation of New Domains
Since 2000, ICANN has been launching new extensions, such as .coop or .pro, as it became increasingly difficult to find unregistered domain names with the seven original TLDs. Currently it is still adding extensions on a regular basis, such as .online, .shop, .bio or .tech.
In order to protect brands, new domain extensions go through several stages of registration before reaching the general public.
Phase I or “Sunrise” phase. Only trademarks registered in the Internet Trademark Clearinghouse database can choose to register the new domains.
Phase II or Landrush. It is the second stage and is essential for those who do not have a registered trademark but want to secure a strategic domain name. It is a priority access where you can register a domain paying a higher price than it will have in free phase.
Phase III of General Availability. The extension is free registration.
At Namecheap, the Online Brand Protection team notifies customers about each new extension that enters the Sunrise phase. So that they can decide if they want to register it as a priority. Thus brands are the first to choose domains and can prevent others from benefiting from their notoriety.
3. Domain Recovery
As we said, the domain name is another of our distinctive signs. As we can say, it is a very prominent part of our brand image. In this sense, the value of a domain is not what you pay to register it, nor the monthly fee once it is yours. But its price is calculated taking into account its potential for attraction. Therefore, when a domain has a history, you can only determine how much it really costs through charging.
For all this, the consequences of our brand can be disastrous for a company by third parties.
From damaging its reputation (for example, make the consumer doubt about whether the brand is dedicated to one activity or another, or both) until loss of profits (it can happen, for example, if someone takes control of a domain and uses it to redirect traffic to another page from which they sell their products).
Whatever, a domain related to our brand do third parties hold, we have three ways to achieve the domain we want to protect our brand:
Recovery by purchase: it is the first recommends the measure to an undertaking because it can be the cheapest, fastest and most agile way.
Administrative recovery (extrajudicial): a series of procedures are carried out. Where the demonstrate that you own the right over the domain in question when three conditions required by the competent bodies (such as WIPO or others) are met.
These conditions are:
- The domain name is identical or similar, to the point of creating confusion, with respect to a brand of products or services over which the claimant has rights.
- The owner of the domain name has no legitimate rights or interests over that domain.
- Domain in question has been registered for malicious purposes.
Recovery by judicial means: the courts are the last way to solve the dispute or in cases of bad faith, cybersquatting or identity theft.
The range of proactive services to defend the brands offered by GoDaddy allows you to save all this, since it is in charge of the registration of brands at a national or international level, to perform audits to check the availability and the diffusion of your name in all the extensions of the world. The management and monitoring of domains, including the registration process, advice on new extensions, renewals and other procedures to avoid compromising the image of your products.
According to a study carried out between January and September of 2017 by the consultancy Press and Communication, personal branding has experienced a 35% growth among young people between 25 and 35 years old. It is thus placed among a real alternative for 1 in 5 young people when looking for work.
Have a personal web or blog.
- Clearly define the degree of specialty.
- Be visible and accessible
- A correct definition of the target audience.
- Profiles in all social networks.
- Continuity when writing and publishing.
- Create a database of subscribers.
- Become a reliable source of news.
- Participate in events.
- Networking among professionals