What Does a SEO Company Do for Your Business?

If you have a website for your company (which you absolutely should have, fix that if you don’t), you should be familiar with the term SEO – search engine optimization.  If you aren’t…well, hopefully this article helps remedy that.  I’ll be explaining what it is, how it works, and why you need to care about it.

Let me be clear – hiring another company to help you fix your own site is a great thing.  To do that, though, you should know what you are getting into.  That is why I will provide a definition first, before getting into that.

What is SEO?

As I mentioned above, it stands for search engine optimization.  For the entirely uninitiated, you might benefit from reading the article on this page: https://digitalmarketinginstitute.com/blog/what-is-seo.  Of course, that definition doesn’t give much insight on it.

Digging a bit deeper, it is the process of getting your web page to show up more on search engines.  The most popular one that people use today is probably Google, but you should try to appear on all of them.  Ideally, this process is an organic or natural one.  What you should remember is that if your site is higher on the list, more people will end up clicking on it.

What are Good SEO Practices?

Measuring Intent

The first step to take is to make sure that whatever content you are providing will fall in line with the intent of people searching about it.  If you’re wondering, user intent is the purpose behind what the searcher is asking about.  Once you start to think about this, you will better be able to select key words and phrases to home in on.

A search engine is designed to match the intent of the user.  Let me provide you with an example.  If you are searching “how to make chocolate chip cookies,” the engine you use will not show you companies that are selling cookies.  Instead, they will provide recipes or cookbook blogs.

Now, if you search “buying chocolate chip cookies” or “buy chocolate chip cookies,” you will be met with websites selling them.  Try to apply these concepts to your own business and website.  Consider the types of purpose: informational, navigational, commercial, and transactional.  Try to remember them!

Titles and Meta Descriptions

This is a little less intuitive, but no less simple.  It’s the practice of choosing the right words to include in a title and a meta description.  This is what appears as and under the link to your page on the search engine.

Selecting a title that is eye-catching and attention-drawing is critical.  That’s the first thing that people see, after all.  Let me give you a few tips: you should include at least one of your keywords in a title, but don’t add too many.  Keep it short but still descriptive.  Finally, have it reflect the intent that you want to aim for.

The meta description is the short passage beneath the title and link.  It gives the user an idea of what to expect if they go to your page.  As with the title, you should add your keywords to this.  Also, make them unique for each link that could show.

Choosing Images

Internet content should have images associated with them.  It is generally not a great idea to have no graphics on a web page.  If you want some guidance on this, you might consider a SEO company like Moss Technologies for more information and assistance.  

This is especially true if you are in the real estate world.  Can you imagine trying to sell a property without providing pictures of it?  It would be a disaster – you’d probably never make the sale.

Your goal should be to optimize your pictures to help get more hits off a search engine.  A part of this is something you may not think of: the type of file.  PNGs, JPEGs, and WebPs all have their own pros and cons.  I recommend previewing any graphics you include from the point of view of a customer before you finalize them.

The User Experience

I know this might seem obvious, but the way that users interact with our websites plays a huge part in generating organic clicks on a site like Google.  If your page is deeply unpleasant, less people will go there.  How do you make sure it’s a positive encounter?

Well, a lot of this is done by weaving the other practices together.  Ensure that your images are appealing to look at.  All the content should be intuitive and draw people in.  For long sections of text, including sub-headings can really help.

Another huge part of this is ensuring that your page is mobile device friendly.  A lot of people do searches on their smart phones, after all.  Losing out on that audience would be a real shame.

You may Interested:

How can a Company Help?

As you may have noticed, SEO practices get complicated.  I didn’t even list all of them that you should remember.  There are plenty more ways to increase web traffic.

SEO specialists can help you keep a handle on all these things.  It can be a delicate balancing act to juggle all of them at once, after all.  As the owner of a business, you have more to worry about than this.

While you are handling more practical matters, an external company can assist in increasing traffic to your page.  This will end up increasing revenue as well, of course.  That is the goal at the end of the day – increasing profits.

The more clicks that you get, the more people will potentially make a transaction on your site.  If you’re a blog or something like that, the more people will have advertisements shown to them – that’s the primary form of revenue.

In the real estate world, there are so many competitors that keeping up can feel impossible.  Having a leg up on that competition by perfecting your search engine optimization can certainly help.

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