There’s no denying that whiteboard animations look fantastic and are entertaining to watch. This one-of-a-kind medium, however, has far more to offer than pure entertainment value. In reality, there are various situations in which using whiteboard animation-style videos can support businesses of any scale.
Benefits of Whiteboard Animation
Try it for your Homepage
What do new users see first after they land on your page? Do they come across a daunting block of text outlining your company’s product offerings, or do they come across a friendly, engaging whiteboard animation message that playfully shares the exact details?
Replace text blocks with 60-90 second, “you focused” videos telling your company story or describing your business philosophy if you’re worried that your text-heavy website is causing on-site visitor confusion or annoyance. Check out Doodly.com to find out more features.
Instead of Whitepapers, use Whiteboard Animations
Though you might have previously used whitepapers to convey comprehensive or highly technical details, doing so in a whiteboard dividing format can be far more engaging! To achieve this, concentrate your video on “the material,” or the content your target audience would find most useful. To transform your latest “whiteboarding whitepaper” into a powerful content marketing tool, try integrating business trends, new data, or other “insider” material.
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Use a Whiteboard Animation in your Training Library
Many websites have instructional videos and other training tools, but these materials are often dull and uninspiring. Although scribing your software interface without using screen capture videos does not make sense in some cases, whiteboard videos could be used in most cases to imagine your training materials and communicate with product users on a deeper level.
As an Infographic, Make a Video of a Whiteboard Animation
In today’s digital marketing environment, the infographic – a graphically oriented picture that visualizes data in new and creative ways – is the hottest form of content. However, whereas these visuals can effectively attract new visitors to your website, they are still static. This means that users must decide how to interact with and perceive the data on their own.
Use it as a Promotional Tool
Furthermore, one of the most effective videos is a tool for delivering sales messages. In reality, when compared to traditional “stand and deliver” PowerPoint presentations, giving sales pitches through video has several advantages.
These videos, on the one hand, can go where sales representatives can’t. Since these videos are digitally transmitted, they can be used on the internet or by email when a face-to-face meeting isn’t feasible or realistic. They may therefore assist in increasing sales in situations where conventional presentation approaches may have failed. Read more on this page.
Use a Whiteboard Animation Video in the Digital Sales Process
When it comes to sales enablement, whiteboard animation videos can be helpful – especially when used by large companies with multiple sales channels.
Employee training on improved corporate policies or communicating via whiteboard animation videos is a much better way to achieve that new information is passed on entertainingly and consistently than emailing out Powerpoint slides and hoping that division leads express the enclosed information appropriately.
Use a Whiteboard Animation Video to Convey a Message
These types of videos can be used for far more than just business sales and messaging because of their organic, intriguing style. Furthermore, whiteboarding can be a compelling method for promoting creativity and advocacy.
Whiteboard scribing can be especially useful when it comes to explaining facts that only exist in your mind if you want to educate audiences about a subject that is close to your heart or empower and encourage users to make a difference in their environments.
It Lowers the Bounce Rate of your Website
Yes, you read that right! Isn’t it irritating? People, who come to your website, look around for a second, and then leave? This is a challenge that 9 out of 10 companies face.
There are several ways to reduce the website’s bounce rate. Still, one of the most successful is to use whiteboard animation images. According to a new study, tourists spend 2.5 times more frequently on pages with videos than on pages without ones. If you have a video on your product page, you can increase conversions by up to 50%. Isn’t it cool?
To get the most out of this benefit, follow these two steps:
Add these types of videos to your most popular landing pages and run a couple of tests to see if they get the desired results.
On your homepage, have a video of your product or service, and test it. Expect a significant increase in the amount of time spent on the website.
Your Email Engagements Will Increase
Email is probably still your most engaged marketing channel. As a result, even a slight improvement in your main metrics will result in a significant increase in sales, as well as a substantial increase in other conversions such as social shares, comments, or anything you monitor to calculate your marketing efficiency.
You will improve open and click-through rates on every email you send using whiteboard animation videos, motion graphics, cartoon videos, or something else.
It Sticks in the Minds of the Customers/Clients
Among the most crucial marketing goals is to make your customers and clients recall your goods or services. When presented with an offer for the first time, people are hesitant to purchase. And the more they remember about your brand from that initial encounter, the more likely they are to want to learn more about it.
And there is no other medium that is as unforgettable as film. By a long shot, it outperforms text, graphics, and every other medium. A Whiteboard animation video is an excellent choice if you want to make the most unforgettable piece of content possible. By mixing simple graphics, punchy narration, and occasionally catchy music, as well as voiceover, you can engage your customers on a deeper level than normal footage.
It Reduces the Number of People Who Leave your Audience
You’re probably getting a lot of unsubscribes from your email list for each email you submit. That’s perfectly natural. But that doesn’t make it any less aggravating, particularly as the list continues to expand. A new study found that using whiteboard explainer videos in your emails decreases subscriber turnover by 76%.